AMÍO-Launch of the ZuppamiXlegumi linen

Aim Launch of ZuppamiXlegumi, result of the collaboration between SmartFood and ILTA Alimentare Group, positioning it in the health area. Strategy Qualifying the exclusive partnership between SmartFood IEO and ILTA Alimentare, that with the brand AMIO produces and markets in Italy and worldwide top-quality legume and cereals, choosing IFOM-IEO Campus as location for the event. Eidos We defined the contents of the strategic communications plan, highlighting either ther unique product positioning or the value of the exclusive collaboration between SmartFood IEO and a private company dealing with product development. 15 journalists from prominent B2B and consumer newspapers attended the press conference that involved Fabrizio Cantoni (Marketing Director from ILTA Alimentare) and Lucilla Titta ( SmartFood IEO Project Coordinator). After the press conference, we had a showcooking by Franco Aliberti who specifically designed a menu inspired by the three products adding fresh bio seasonal ingredients, offering a totally healthy and balanced tasting menu. Results Over 30 clippings on important B2B and consumer newspapers, either print and online.