Colussi – Centennial celebration

centenario_colussi Goal Celebrate the anniversary and make the event newsworthy. Strategy Work on a publication and an event to increase awareness of the brand and its most famous product, the Gran Turchese. Eidos We designed and produced a book, identified a newsworthy theme consistent with the brand values ​​to associate with the centennial. We involved the sociologist Enrico Finzi and the Astra Institute to execute a search regarding small pleasures of the Italian people. We arranged a meeting with journalists at the Lago di Milano apartment to present the research, the book and the line of products. The new chocolate Gran Turchese was officially launched at the event.