Curtiriso collaborates with the Italian kitchen and bloggers

IMG_5236 Aim To increase the brand awareness, to help get to know and try numerous Curtiriso products. Strategy The collaboration with the historically specialized magazine “La Cucina Italiana” was activated to allow Curtiriso to talk to food bloggers from all over Italy and to try out their products through the contest “Chicchi di Gusto”. Eidos In collaboration with La Cucina Italiana, we have structured a contest, “Chicchi di Gusto”, which required a creativity outburst to cook recipes sent in a special kit from the Special Ambassador of the magazine. At the end of the contest, the editor in chief of the magazine Anna Prandoni, selected the 10 best recipes and the food blogger winners who were then invited to the school of La Cucina Italiana, to attend a course in cooking rice.