Tempo, historic tissue brand, new Eidos client

January 2013

Logo_Tempo_RGB Strategic support, development of local activities, media and blogger relations and sponsorships. Eidos - la forze delle idee, public relations company with 28 years of experience, will lead the Tempo brand through the increasing complexity of public relations in the digital age. "We set up this year by entrusting a significant weight to a communication strategy that must be increasingly multimedia in todays world. This is why we chose Eidos-la forze delle idea after an in-depth consultation. A partner who provides us with experience, understanding and ability to manage with an open panorama from traditional pr communication to digital innovation" - said Ornella Mirra, Marketing Manager Tempo Italy.

Optimization and coherent communication initiatives through a clear common thread is the task entrusted to Cinzia Fiaccadori's agency. They will handle an ample project in synergy with Mencompany for local activities, with Carat to plan and with Publicis for ADV creativity which will see the brand of paper towels and toilet paper as a key player for local and internet initiatives. At Eidos, management of digital instruments (corporate website, facebook pages, and social media) of media relations and blogger relations. "Eidos has been on the market for 28 years and is ready to take the challenge of a historic brand with an extremely high reputation at the agency to communicate products that belong to everyday life for all of us and await only good ideas just waiting to break the toilet paper norm and taboos", says Cinzia Fiaccadori, founder of Eidos-la forza delle idee.

The first appointment in February to celebrate the winter and the “Magia del Tempo”, featuring a giant “Boule del Neige” (invented by Mencompany) that will be present in Venice and Milan and will supported by press office initiatives and digital initiatives on Facebook, where the Boule de Neige becomes virtual and is involved in a contest. The team dedicated to the brand, aside from the CEO, will be comprised of Eidos partners Laura De Caroli, Mariaclara Nitti, and account specialists Cristina Scateni for digital and Eugenia Montanaro and for media and blogger relations.