GS1 Italy | Indicod-Ecr strategy and communication

Gs1 Italy brochure Goals Create recognition (naming, hierarchy of codes/messages, clarifying purposes); increase public awareness and knowledge of the organization to public institutions, facilitate contact and relationships with different audiences, improve the different audiences' perception. Strategy Build the image through a new definition of content and container for upgrading in terms of modernity and institutional perception. Eidos We structured a three-year plan that starts from opening a designed and modern communication system, managed and coordinated institutional events, conferences, media relations actions, daily press office, stakeholder engagement activities. We revised editorial content for the web site and the institutional and product brochures. ADV campaign planning and design using traditional media and the web.