Hoover – Synua with Airevolution technology launch

synuagirl_hoover Goal Launch of the new Synua vacuum with Hoover Airvolution, an innovated system to reduce the time to devoted to cleaning. Strategy Search for a testimonial from target women and their involvement and participation within a contest, with the launch of Facebook and the web. Eidos We communicated to the press: the launch of the web contest, the birth of the Facebook profile and mini-site, which in addition to being the main platform for participation offer practical housekeeping advice. Three ways to enter the contest and the possibility of uploading photos to FB profile. We also announced the product with Airvolution innovative technology.