Lyontex, the new website

      Lyontex-il nuovo sito web OBJECTIVE

Lyontex positioning, a b2b company producing fabrics and home linen collections, as a 100% italian reality.Communicating the value of either tradition or family as a source of care and attention for the product and love for the profession.Describing every step of the fabrics’ production, from the choice of raw materials to manufacturing itself.

STRATEGY

Launch of the new website www.lyontex.it designed for 4 different markets ( Italian, English, Russian and Chinese) and characterised by a home page image representing the authentic italian nature of the products.

EIDOS

We defined the brand positioning, built the storytelling, supervised art direction and websites’ contents.Four peculiar sections:

1)the company’s background and the human capital

2) production, dedicated to every step of the textile process

3) fabrics

4) a new industrial project that will be always managed by the agency.