Misura – Sky Tour and Milano City Marathon

Milano city marathon misura Goal Brand awareness and new positioning for products ranging from punitive to healthy and tasty. Strategy Promote the brand experience and the trial product by participating in target events and demonstrations. Eidos We identified events, places, and activities consistent with the target and positioning, responsible for the creation of a detailed local marketing plan. We designed and coordinated the brand's presence in the identified and managed demonstrations: Misura Sky Tour, in collaboration with Radio 105: six weekends of races and spectacular ski and snowboard shows in some of the most famous Italian ski resorts. We handled target involvement through entertainment activities and the management of the Misura partnership with a circuit of mountain hotels (clients receive a Multibrand Welcome Kit containing product samples on arrival). The Milano City Marathon. We managed brand visibility within the event, creating the concept of presence and engagement activities with the public. The Fitness Tour. 6 stops in the Get Fit gym circuit. We handled design and operational management of the product experience activities and brand visibility within the club. All activities were reported by the press office to web and social media.