RCS – Federico Moccia book launch

Moccia_evento Goal Launch Federico Moccia's new book, "Scusa, ma ti voglio sposare", and promote the author. Strategy To recreate the atmosphere of the book for the media and guests. Eidos We completed a promotional tour that visited three cities: Rome, Milan and Bari. 3 themed events with entertainment for VIPs, media and fans. Each event was designed as a wedding party. Two competitions to create more fan attention and involvement: "The Most Beautiful Bride" and "The Most Beautiful Love Story" with prizes during the event. During the tour over 1,300 gadgets designed specifically for the operation were distributed. The events had excellent media coverage, both on television and in the newspapers.