Sapori di Siena – Web and Social Media Marketing

saporisienaweb Goals Strengthen Sapori's position as a confectioner of excellence, recounting the history, uniqueness of the recipes and careful preparation of the products. Spread the value of tradition as a source of authenticity and not of antiquity. Describe the product: quality ingredients, manufacturing process, unique recipes, history, anecdotes, legends, curiosities. Transfer the brand's premium positioning and its aspirational value. Strategy Launch the new website www.saporidisiena.it - featuring four sections: one dedicated to the history of the brand, one for the range of products, one for video productions and one for "sharing moments." This last section, created in collaboration with Angela Maci, expert foodblogger of Sorelle in Pentola, is the most dynamic and interesting; updated monthly, it offers Pairings, Design and Presentation of dishes made from Sapori di Siena products. Sapori di Siena also lands on social media with a Facebook page, where you can share dessert recipes and cooking ideas. Eidos We defined brand positioning to coordinate the web agency in all phases of development and implementation of www.saporidisiena.it. We identified the foodblogger Angela Maci of "Sorelle in Pentola" for the production of some the website's content. We define the editorial plan of Facebook, implementing content and managing users' interactions daily and activating collaborations with internet influencers and manage Digital Pr.